Meet The Team

David Ulrich Headshot

David Ulrich

Founder and Principal

Over twenty years of management, strategy and hospitality / restaurant executive placement experience.

David brings close to 20 years of general management and strategy experience to his client work. Prior to getting into the search industry, David worked for leading finance, technology and business-related service organizations such as Merrill Lynch, Pitney Bowes and Gartner Group.

David began his career in sales and business development within the office equipment industry working for Lanier Worldwide, and later with Pitney Bowes. He then transitioned over to the technology industry heading up the Northern New England region for Gartner Group.

David graduated with his Bachelor of Arts degree in Economics from the University of Massachusetts- Amherst.

Dale Herb Headshot

Dale Herb

LEAP

Transforming Organizations Through Talent, Leadership, and Scalable Success.

I specialize in creating world-class talent solutions that drive organizational success, with a focus on human capital strategies and cutting-edge technologies. My career highlights include establishing a "Best Place to Work" culture at Payment Alliances Int'l, driving talent assessment and succession planning at KFC, developing a global leadership development program for Papa John’s, and building a high-performing HR team at Diversified Restaurant Group. Through my leadership, DRG successfully implemented the Workday HCM platform, enabling the organization to scale and become the third-largest Taco Bell franchisee..

  • Smiling person with long hair and a headband, wearing a black top, against a gray background.

    Kameron Ulrich

    Associate Recruiter

  • Smiling man in pink checkered shirt against gray background

    Brody Ulrich

    Associate Recruiter

Our Mission

Our mission is to propel restaurant brands forward by placing leaders who turn strategy into sustained growth—quickly, confidently, and with integrity.

We believe the right executive hire unlocks the full potential of every unit, team, and guest experience. Yet in an industry where margins are narrow and expansion windows close fast, vacancies linger far too long and mis‑hires cost millions. We exist to change that equation.

How we do it

  • Restaurant‑only focus. By dedicating 100 percent of our practice to foodservice, we speak the language of food costs, labor models, and franchising economics. That specialization lets us spot nuanced fit—operators with the instincts to shepherd a 25‑unit fast‑casual concept to 250 units, or finance chiefs who can prep a legacy chain for IPO.

  • Holistic candidate insight. Resumés tell only part of the story. Through two‑hour narrative interviews, 360‑degree reference calls, and values mapping, we surface the human behind the metrics—leadership style, crisis temperament, and cultural legacy. We never present a candidate we wouldn’t choose for our own teams.

  • Data‑driven speed. Our proprietary database tracks 20,000 restaurant executives across every U.S. market, complete with real‑time compensation data and mobility preferences. This intelligence fuels an average time‑to‑fill of 42 days while maintaining a 95 percent one‑year retention rate.

  • Boutique partnership. Clients work directly with seasoned partners—no hand‑offs, no call centers. We craft transparent milestones, communicate weekly, and guarantee placement longevity for a full year.

  • Commitment to diversity and community impact. We proactively seek inclusive slates, believing leadership teams should mirror the guests and neighborhoods they serve. Each successful placement funds culinary scholarships in underserved communities through our “Future of Foodservice” initiative.

Our purpose is simple: match transformative leaders with visionary brands so both can thrive—creating workplaces people love, guest experiences that resonate, and growth that endures.