Senior Director, Integrated Brand & Commercial Marketing

A growing restaurant group is seeking a Senior Director of Integrated Brand & Commercial Marketing to join its Marketing Leadership Team. Reporting to the Head of Brand Marketing, this leader translates brand strategy into integrated marketing programs that strengthen brand equity, accelerate commercial performance and elevate the guest experience, working cross-functionally with Operations, Culinary, Digital, Finance and agency partners.

Integrated marketing communications

• Partner with the Head of Marketing to evolve the brand marketing strategy and annual marketing roadmap.
• Lead integrated campaigns that strengthen brand equity and deliver measurable commercial results.
• Translate consumer insights and business priorities into communications that drive relevance and growth.
• Lead PR, social, influencer, experiential and campaign communications while developing a high-performing Campaigns, Culture & Brand Activation team.

Menu commercialization, LTO strategy and pricing

• Lead commercialization of menu innovation, limited time offers and seasonal campaigns.
• Build integrated go-to-market strategies that align guest, operational and commercial objectives.
• Support menu optimization and pricing initiatives that strengthen value perception and profitable growth.
• Ensure launches are operationally executable and consistent across every guest touchpoint.

Guest experience and restaurant communications

• Lead marketing's role in shaping a seamless, differentiated in-restaurant guest experience.
• Set the strategy for guest communications across restaurant touchpoints, partnering with Operations to simplify them and improve execution.

Commercial and local restaurant marketing leadership

• Serve as the primary marketing partner to Operations, Culinary, Digital, Finance and Analytics.
• Set the direction for the Local Restaurant Marketing function and coach the leaders responsible for local execution and community engagement.

Financial stewardship, agencies and marketing operations

• Own the Integrated Brand & Commercial Marketing budget, including forecasting, reconciliation and variance management.
• Support agency evaluation and selection, and oversee assigned agency workstreams.
• Drive marketing operations, tools and processes that improve effectiveness and execution.

What you bring

• 10 to 15 years of progressive marketing leadership with high-performing companies and top consumer brands.
• Proven success leading integrated marketing, commercialization and cross-functional initiatives.
• A track record of building high-performing teams and managing significant marketing investments.
• Restaurant, hospitality or food and beverage experience, ideally within complex, matrixed organizations.
• Bachelor's degree in Marketing, Business or a related field; MBA preferred.

Compensation

A competitive compensation package, including benefits.